Chris Pine‘s got the California surfer look down … a style he seemingly raided from the set of his new movie “Poolman,” and seems comfortable keeping long after filming.

The actor-director pulled up to the L.A. premiere of his new flick Wednesday night … and, fans who haven’t seen CP recently should cut themselves some slack if they didn’t recognize him — ’cause he’s way hairier than we’re used to seeing him look.

Check out the pics … Pine’s wearing a novelty t-shirt under a sandy blazer and jorts — while a bushy gray beard and blond hair down to his chest make him look far less buttoned-up than we’ve seen in the past.

But, it appears Pine might have come dressed as his character … ’cause pics from inside the event show Chris with a shorter ‘do, making it seem like he made his entrance in a wig.

Either way, Chris’ hair’s definitely driven conversation over recent months and years … he’s gone from totally shaved to mullet to hair down his back — shocking fans with each transformation.

FWIW … it looks like CP raided the film’s wardrobe for his ensemble, ’cause a scene about 30 seconds into the trailer shows Pine wearing the same outfit.

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Basically, it looks like a genius marketing move on Pine’s part … drawing attention to himself by putting his character on display.

Pine’s new flick sees him playing a pool cleaner caught up in political intrigue when a femme fatale recruits him to take down a corrupt politician. It costars Danny DeVito, Annette Bening, DeWanda Wise, Jennifer Jason Leigh and more.

Seems Pine’s taking this “Poolman” schtick seriously. Much more seriously than necessary.