Ryan Gosling‘s seemingly never-ending press run for his new action movie apparently didn’t sway prospective theater-goers — ’cause the flick didn’t do all that great … but it ain’t over yet.

The actor’s latest offering, “The Fall Guy” — which was getting heavily promoted in recent weeks — had a disappointing box office opening weekend — having raked in just $28.5 million domestically … this after projections had it pegged for between $30 and $40 mil.

Overseas, ‘TFG’ made an extra $25.4 mil … bringing its total debut haul to around $65M.

It might not sound like that bad of a return on its face … but considering how much it cost to produce this film, it ain’t good news for Universal — the studio that distributed this film.

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The reported budget for “The Fall Guy” was about $140 million — not to mention all the marketing that went into hyping it up beforehand … so yeah, a pretty pricey investment.

With that said … not all hope is lost for RG and co. — ’cause the director for this action movie, David Leitch, put out another big-budget blockbuster, “Bullet Train,” a couple years back that also started out slow … but which picked up steam as the weeks went on.

That movie only cost $90 mil to make, and while it only brought in about $30 mil domestically in its opening weekend … ‘BT’ walked away when it was all said and done at $239 million.

Bottom line … ‘Fall Guy’ can still earn its budget back, but with a few big hitters coming to theaters in the coming weeks — including another ‘Planet of the Apes’ movie — time will tell if people care about watching Gosling play a stuntman with splashy explosion scenes.

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“Barbie” might’ve been lightning in a bottle after all. 🤷🏽‍♂️